Courses - Faculty of Business And Economics
Marketing
Stage I
Essential Marketing
Introduces fundamental marketing ideas and skillsets. Explores the world of customer value creation and marketing communications through the eyes of marketing and creative experts. Covers current topics in marketing including digital and social media, social entrepreneurship, big data analytics, green marketing and sustainability.
Restriction: BUSINESS 111, 112, MKTG 203
Stage II
Marketing Research
Focuses on the critical role and importance of information in marketing. Covers the fundamental concepts of marketing research in traditional and digital environments and examines how these can be used to assist companies in their decision-making.
Prerequisite: MKTG 201 or 203, and 15 points from ECON 221, ENGSCI 211, STATS 100, 101, 108
Strategic Marketing
A comprehensive overview of the central principles and concepts of marketing strategy and management. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies.
Prerequisite: 15 points from BUSINESS 102, 103, 112, 113, MGMT 101
Restriction: MKTG 201
Stage III
Advanced Marketing Strategy
Develops knowledge in how to analyse, implement and evaluate advanced marketing strategies. Encourages the application and consideration of marketing strategies to solve real business challenges. Nurtures a strong appreciation for how marketing connects and relates to other business disciplines.
Prerequisite: MKTG 202 and 201 or 203
Advanced Marketing Research
A case-based course in which students conduct live research for a client and work with mentors from industry. Theory and practice are intertwined to provide students with understanding and experience in key aspects of quantitative market research, including advanced questionnaire design skills, online research methods, data analytics and deriving and communicating insights.
Prerequisite: MKTG 202 and 201 or 203
Consumer Behaviour
Focuses on understanding customers. Applies psychology to how people make consumption decisions and interpret advertising. Includes a consideration of individual differences and environmental/situational influences on consumers.
Prerequisite: MKTG 201 or 203
Digital Marketing
Examines how digital devices and applications are transforming the way organisations engage with consumers and how consumers search for, compare and select products. Develops understanding of how organisations use emerging technologies and how these influence consumer preference and decision-making. Builds skills in online data analytics and conducting research with an industry partner.
Prerequisite: MKTG 202 and 201 or 203
Restriction: INFOSYS 344
Advertising and Branding
Focuses on how a business can take an integrated approach to communicating with its customers and with other key stakeholders. Explores traditional tools such as advertising, sales promotion, public relations, personal selling, and direct marketing, as well as newer forms of communicating within digital and social media environments.
Prerequisite: MKTG 202 and MKTG 201 or 203, or COMMS 100, 104, MKTG 151 with a B grade or higher and COMMS 202 or 204
Customer Insights
The contemporary big-data revolution requires the integration of marketing strategy, tactical marketing insights and analytical skills. Employs real-life data sets for enhancing strategic and tactical decisions about customers and the market. Collaborates with leading business partners to develop highly sought after practical marketing skills.
Prerequisite: BUSAN 200 or MKTG 202
Social and Sustainable Marketing
Explores how marketers can contribute to a healthy, sustainable, equitable and ethical society. Discusses how marketers need to be aware of the impact of their actions, and teaches how to embed such issues into marketing decisions and use marketing for positive societal change.
Prerequisite: MKTG 201 or 203
Customer Value Management
Value creation is a fundamental part of modern marketing and firms increasingly utilise technology for this purpose. Explores cutting edge theory and the practice of customer-centricity, customer relationship management (CRM), customer information management, and sales and field force automation, as well as new models of organisational relationship and customer experience management (CEM).
Prerequisite: MKTG 201 or 203
Postgraduate 700 Level Courses
Foundations of Marketing Thought
A core course providing an introduction to marketing philosophy, theory, current debate and advancements in the field. Emphasis is on developing the critical thinking and analytical skills necessary to undertake postgraduate research.
Advanced Consumer Research
A core course in the postgraduate programme, providing a foundation for a deeper understanding of buyers. This is an advanced study of fundamental theories in buyer behaviour, where both classical and contemporary theories are evaluated.
Digital Advertising Dynamics
Examines advertising, with an emphasis on digital communication. Explores how digital trends, such as social media and influencers, are impacting the dynamics between consumers and firms. Develops students' critical thinking and research skills and their ability to develop solutions to advertising challenges.
Digital Marketing Strategy
Focuses on marketing strategy, planning, and implementation in a digital world. Discusses digital transformation and its impact on customer engagement and consumer behaviour.
Market Innovation and Design
Critically evaluates the processes that underlie market-based innovations. Explores key issues and tools to create market-focused innovation to transform experiences, organisations, and societies.
Contemporary Issues in Marketing Research - Level 9
An advanced study of marketing theory relating to contemporary issues.
Prerequisite: MKTG 701 or 705
Future of Marketing Work - Level 9
Provides an advanced exploration of the evolving landscape of work, with a focus on the implications of technological advancements and societal shifts. The emphasis is on equipping students with comprehensive knowledge of the critical themes and challenges shaping the future of work.
Prerequisite: MKTG 701 or 705
Applied Research Consultancy Project - Level 9
An applied practical opportunity for students to work with a New Zealand or international business or organisation in a consulting capacity to apply their advanced disciplinary knowledge and to develop research-informed strategic recommendations for a client.
Dissertation - Level 9
Prerequisite: MKTG 700
To complete this course students must enrol in MKTG 791 A and B, or MKTG 791